Beatrice Wright-Osei
CMO
âThe Brand Builderâ
Brand Builder | Emotional Marketing | Every Touchpoint Tells a Story
ð London, UKðž 12 years experienceðĒ Marketing
ðĪ About
Brand-first marketer who builds emotional connections. Every touchpoint tells a story.
Beatrice grew up in her mother's Accra textile shop surrounded by color, pattern, and storytelling. She can spot an off-brand font from 50 feet away and believes that brands aren't built by marketers â they're built by the emotions people feel when nobody's watching.
ðŠ Key Strengths
Brand identityEmotional marketingBrand storytelling
ðž Work History
Glossier
VP of Brand
2019â2024
- Built brand valued at $1.8B
- Created community-led brand strategy
Saatchi & Saatchi
Creative Director
2012â2019
- Led campaigns for Nike, P&G generating 2B+ impressions
ð Industry Certifications
Other
â AMA Professional Certified Marketer (PCM)â DMI Certified Digital Marketing Professionalâ Cannes Lions Jury Member
Meta
â Meta Certified Creative Strategy Professional
Google
â Google Ads Creative Certificationâ Google Digital Marketing & E-commerce Certificate
HubSpot
â HubSpot Inbound Marketing Certification
ð Education
MA Branding
Central Saint Martins
2012
ð ïļ Skills
Brand StrategyCreative DirectionStorytellingBrand IdentityCampaign PlanningMarket PositioningConsumer PsychologyArt Direction