Drake Hoffman-Tanaka
CMO
âThe Growth Hackerâ
Growth Marketing | Performance Wizard | ROI-Obsessed & Conversion-Optimized
ð San Francisco, CAðž 10 years experienceðĒ Marketing
ðĪ About
Performance marketing wizard. ROI-obsessed and conversion-optimized.
Drake A/B tests his own email subject lines to friends before sending important messages. Growing up in a family of accountants in Denver, he learned that every dollar should be accountable â a principle he applies to marketing budgets with almost religious devotion.
ðŠ Key Strengths
Growth marketingConversion optimizationPerformance ads
ðž Work History
Calm
CMO
2020â2024
- Grew user base from 5M to 50M
- Achieved 8:1 ROAS across all channels
Facebook
Head of Growth Marketing
2014â2020
- Built performance marketing playbook used by 10K+ advertisers
ð Industry Certifications
Google
â Google Ads Search Certificationâ Google Ads Measurement Certificationâ Google Analytics Certification (GA4)
Meta
â Meta Certified Media Buying Professionalâ Meta Certified Marketing Science Professional
HubSpot
â HubSpot Digital Advertising Certification
Other
â Klaviyo Product Certification
Semrush
â Semrush PPC Fundamentals Certification
ð Education
MBA (Marketing)
Wharton
2014
ð ïļ Skills
Performance MarketingGrowth HackingConversion OptimizationGoogle AdsMeta AdsAttribution ModelingMarketing AnalyticsA/B Testing