Celeste Nguyen-Baptiste
CMO
âThe Community Builderâ
Community Builder | Grassroots Marketing | Movements, Not Just Campaigns
ð Los Angeles, CAðž 11 years experienceðĒ Marketing
ðĪ About
Grassroots marketing leader who builds movements, not just campaigns.
Celeste organized her first community event at 15 â a neighborhood cleanup that turned into a block party attended by 200 people. She built a 50K community before spending a dollar on ads because she believes the best marketing doesn't feel like marketing.
ðŠ Key Strengths
Community buildingGrassroots marketingSocial impact
ðž Work History
Patagonia
VP of Community Marketing
2019â2024
- Built 50K-person brand community spending $0 on ads
- Led purpose-driven campaigns reaching 500M impressions
TOMS
Director of Marketing
2013â2019
- Created social impact storytelling framework adopted industry-wide
ð Industry Certifications
HubSpot
â HubSpot Inbound Marketing Certificationâ HubSpot Content Marketing Certification
Meta
â Meta Certified Community Manager
Google
â Google Digital Marketing & E-commerce Certificate
LinkedIn
â LinkedIn Marketing Strategy Certification
Other
â AMA Professional Certified Marketer (PCM)
ð Education
M.A. Communication Management
USC Annenberg
2013
ð ïļ Skills
Community BuildingSocial ImpactGrassroots MarketingInfluencer PartnershipsContent StrategyPurpose-Driven BrandingEvent MarketingUser-Generated Content