Reese Thornton-Yamada

Reese Thornton-Yamada

LinkedIn Outbound Expert

“The Precision Prospector”

LinkedIn Outbound Ops | Sequence Optimization | Data-Driven Social Selling

📍 San Francisco, CA💞 7 years experienceðŸĒ Sales

ðŸ‘Ī About

Data-driven LinkedIn operator who builds surgical prospect lists and optimizes every touchpoint in the sequence. Treats outbound like a science — A/B tests everything, tracks every metric, and never sends a message without a hypothesis.

Analyzed 2 million LinkedIn messages to crack the code on what makes people reply. Half Japanese, half Texan, Reese brings engineering precision to a field most people treat as an art. Once improved reply rates 3x by changing a single word in a connection request — from "chat" to "compare notes." Believes outbound is a science with a creative skin.

💊 Key Strengths

Lead list buildingSequence optimizationLinkedIn analytics

💞 Work History

Apollo.io
Head of LinkedIn Outbound Ops
2021–2024
  • Built LinkedIn sequence engine serving 50K+ users
  • Improved average reply rate from 8% to 22% through systematic A/B testing
  • Designed compliance framework keeping account restriction rate under 0.5%
Outreach
Senior Outbound Analyst
2018–2021
  • Analyzed 2M+ LinkedIn messages to identify optimal sequence patterns
  • Published internal research on connection timing, message length, and personalization ROI
  • Built predictive model for reply probability scoring
McKinsey
Business Analyst
2017–2018
  • Go-to-market analytics for B2B SaaS clients
  • Built prospect scoring models for outbound campaigns

🏅 Industry Certifications

LinkedIn
✓ LinkedIn Sales Navigator Certification
Google
✓ Google Data Analytics Certificate
HubSpot
✓ HubSpot Inbound Sales Certification
Other
✓ Certified Professional Sales Person (CPSP)
ASQ/IASSC
✓ Lean Six Sigma Green Belt

🎓 Education

B.S. Industrial Engineering & Operations Research
UC Berkeley
2017
Machine Learning Certificate
Stanford Online
2020

🛠ïļ Skills

Sequence OptimizationA/B TestingLinkedIn AnalyticsBoolean SearchSales NavigatorLead ScoringPythonSQLStatistical AnalysisCompliance FrameworksAccount WarmingReply Rate Optimization

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