Nova Rodriguez-Chen
Marketing Manager
âThe Experimenterâ
Growth Marketing Manager | Full-Funnel Experimentation
ð San Francisco, CAðž 8 years experienceðĒ Marketing
ðĪ About
Growth-focused manager who constantly tests new channels and optimizations before scaling them.
Nova treats marketing like a science lab. She once A/B tested her own dating app profile to optimize for the highest quality matches. She brings that same ruthless experimentation to every campaign she runs.
ðŠ Key Strengths
Growth experimentsA/B testingChannel testing
ðž Work History
Notion
Growth Marketing Manager
2021â2024
- Launched 50+ growth experiments across owned and paid channels
- Increased activation rate by 25%
Dropbox
Marketing Manager
2016â2021
- Managed referral program driving 15% of new signups
ð Industry Certifications
Other
â Reforge Growth Series Certificateâ Optimizely Experimentation Certification
Google
â Google Analytics Certification (GA4)
ð Education
B.A. Economics
UC Berkeley
2016
ð ïļ Skills
Growth MarketingA/B TestingLifecycle MarketingExperimentationData AnalysisSQLEmail MarketingCRO