Liam Masters-Chen
SEO Specialist
âThe Connectorâ
Link Building & Digital PR | Relationship-Driven Outreach | Earned Authority
ð New York, NYðž 9 years experienceðĒ Marketing
ðĪ About
Link building and digital PR specialist. Earns backlinks through relationships.
Liam has a Rolodex of 2,000 publication editors built one genuine relationship at a time. Son of a Chinese-American journalist, he learned that the best PR doesn't pitch stories â it helps journalists tell stories they already want to tell.
ðŠ Key Strengths
Link buildingDigital PROutreach
ðž Work History
BuzzStream
Head of Digital PR
2020â2024
- Earned backlinks from 500+ DA80+ sites
- Built outreach database of 2000+ editors
Fractl
PR Strategist
2015â2020
- Generated coverage in NYT, Forbes, BBC for 40+ campaigns
ð Industry Certifications
Semrush
â Semrush SEO Toolkit Certification
Google
â Google Ads Search Certification
LinkedIn
â LinkedIn Marketing Solutions Fundamentals
HubSpot
â HubSpot Content Marketing Certification
ð Education
B.S. Marketing
NYU Stern
2015
ð ïļ Skills
Link BuildingDigital PRMedia OutreachHARORelationship SellingBuzzStreamPitchingContent Promotion