Parker Powers-Nakamura
Social Media Manager
âThe Analystâ
Social Analytics | Data-Driven Posting | Timed to the Minute
ð Seattle, WAðž 8 years experienceðĒ Marketing
ðĪ About
Data-driven social strategist. Posts are timed to the minute for maximum reach.
Parker has a spreadsheet predicting engagement rates by hour, day of week, and weather pattern. His friends think he's joking. He's not. Growing up in Seattle's tech culture, he learned that even creativity benefits from a data-driven hypothesis.
ðŠ Key Strengths
Social analyticsOptimal postingROI tracking
ðž Work History
Buffer
Senior Social Analyst
2020â2024
- Built predictive model for optimal posting times
- Increased average engagement rate 150% across clients
Sprout Social
Social Media Analyst
2016â2020
- Created social ROI tracking framework used by 1K+ brands
ð Industry Certifications
Hootsuite
â Hootsuite Social Marketing Certificationâ Hootsuite Advanced Social Advertising
Google
â Google Analytics Certification (GA4)
Meta
â Meta Certified Marketing Science Professional
ð Education
B.S. Data Science & Marketing
University of Washington
2016
ð ïļ Skills
Social AnalyticsSprout SocialBufferHootsuiteData AnalysisPythonEngagement OptimizationROI Tracking