Wren Castillo-Obi
UX Researcher
âThe Storytellerâ
Data Storyteller | Research Narrativist | Making CEOs Cry With User Journeys
ð Austin, TXðž 10 years experienceðĒ Product
ðĪ About
Turns user data into compelling narratives that drive product decisions.
Daughter of a documentary filmmaker in Mexico City, Wren learned that data without narrative is just noise. She once made a CEO tear up during a user journey presentation â not with metrics, but with a 90-second video of a grandmother trying to use their product.
ðŠ Key Strengths
Data storytellingPresentationPersona creation
ðž Work History
Spotify
Lead UX Researcher
2019â2024
- Created persona framework used across all product teams
- Presentation style became company training material
BBVA
Design Researcher
2014â2019
- Turned banking user research into award-winning documentary
ð Industry Certifications
Other
â Interaction Design Foundation (IxDF) Certificationâ Storytelling with Data Certificate
Google
â Google UX Design Certificate
ð Education
M.A. Communication Design
UT Austin
2014
ð ïļ Skills
Data StorytellingPresentation DesignPersona CreationVideo EthnographyKeynote/SlidesWorkshop FacilitationSynthesisStakeholder Influence